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by coldcode
3701 days ago
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Nuclear bomb on Apple campus? This isn't 1995 and Windows. If anything Android becomes even more fragmented both for commercial reasons and by government meddling requiring different things in different countries until the OS is split up. Saying you are "Android" requires Google's restrictive license and that grates on lots of manufacturers who would love to be out from under their thumb and control their business. Don't forget that Apple still makes almost 90% of the profit from building devices. That is Android's weakness. Even Google doesn't directly make much. You may love your phone but if building it doesn't make the suppliers money something has to give. |
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1. Do Android. You can crap it up with bloatware, or you can resign yourself to non-differentiation in software features and try to distinguish your products in hardware.
2. You can dick around with a badly supported oddball OSs and go back to Android after you waste some money. Nobody is putting in the effort it takes to compete with Android.
Maybe someone should put in the investment to compete with Android, but it isn't true that "something has to give." It is possible to compete with Android, but that will cost many tens of millions, and maybe hundreds of millions just to try. Samsung won't put that kind of money into Tizen. Who else has the potential to compete?
Really, the OEMs have nobody but themselves to blame for poor margins. If they can't think beyond bloatware "differentiation" they deserve their outcomes.