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by Gys 3702 days ago
'OK, here's the timeline, no joke. Tuesday I signed up for the widget. Wednesday we installed it and customized its look (this took maybe 10 minutes). Thursday we launched the page and told our 800 Kickstarter backers. By Monday the virality had taken over and we had 15,000 sign-ups. Best $50 I ever spent on marketing.'

So, why would this benefit a Kickstarter ? The person already made a choice for participation and has to wait months (in general) before the award will arrive.

1 comments

Hey Gys, from our experience Maître benefits Kickstarter campaigns when they are over. The reason is very simple: usually after a campaign is over all the hype goes away. How can you capitalise from the small community you have created and get the next 1, 2, 5K customers.

Here's where Maître comes really handy.You know that your backers like your product (they backed it!). You can do a competition using Maître whereby the people who invite most people get a reward (eg: a free product or whatever).

When Whistco has done exactly this, the results have been over the chart :)