[icco]

I'm not sure if this is really an innovation. Trac has had something similar for years. Github is arguably doing it better, but in the source control world, this isn't that original.

As for the API, I agree. Although I'm not sure how much more you need than just the URL...

[jfarmer]

Customers don't pay for innovation, they pay for value. Who cares if its innovative if it's better?

[duck]

I wouldn't say it was an innovation either, but Github just works and it makes life better... and this makes Github even better.