[tynman]

I'd recommend an intermediary step between free and subscription. Today I'll go there once to check it out and provide a review, but unless you sell me RIGHT NOW I'm gone as a customer.

Maybe it keeps track of my profile (height, weight, age, etc.), but doesn't keep a history of what I eat or what I do. That way I keep coming back to it, and it gets me hooked on using your site.

Or maybe you track my history, but doesn't let me see the reports. Until I'm invested it your site, it's Yet Another diet and exercise tracking tool. With a slick purple interface for setting up my profile.

The easy profile setup is a good way to introduce yourself. As others have pointed out, though, the food and exercise entry is the weak at best. That's the part people will be using daily, and until you have me sold on that feature I can't see myself signing up for a trial account, let committing to a subscription.

[edit] On a side note, at least have a cookie to save the user's profile for 20 minutes. I clicked on the bar graph icon to see what it does, and it promptly erased all the work I'd put in. You're not selling me on the security of my data! :-)