They obviously did some type checking on the name[1]. I'm sure they Squared up the UI elements while they were developing it[2]. The moments before launch must have been pretty tense though[3]. I just hope this service supports file uploads[4].
Yeah, because (Apple) Pages or (Google) Docs or (Apple|Google|Yahoo) Mail or (Google) Cloud are unique names. You could argue all these add their brand in front of the name, like this case exactly.
I wish when companies picked these common names that they would also define a ~unique search team for people to use, ie: "when discussing on forums please use msflow" or something like that.
1. https://github.com/facebook/flow
2. https://github.com/square/flow
3. https://github.com/tensorflow/tensorflow
4. https://github.com/flowjs/flow.js