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by bbrazil 3708 days ago
HTTPS requires additional round trips, so slows things down and tends to reduce revenue by a non-trivial amount.
3 comments
cpeterso 3708 days ago
If slow ads were a problem, why are ad networks so damn slow? I frequently see ads taking 10–20 seconds to load on major news sites. Serving fast ads would mean more viewing time, yet that doesn't seem to be a priority for anyone.
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madeofpalk 3708 days ago
Really? We added HTTPS to a number of ad-ridden sites and found no noticeable impact to end user page load times, page views or ad revenue.
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Klathmon 3708 days ago
"On our production frontend machines, SSL/TLS accounts for less than 1% of the CPU load, less than 10 KB of memory per connection and less than 2% of network overhead. Many people believe that SSL/TLS takes a lot of CPU time and we hope the preceding numbers will help to dispel that."

https://istlsfastyet.com/

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