[hobs]

Except for that in the post the author acknowledges its basically a parody. It seems like a bit of salt from DB naming their new product in the same sort of space a very similar name, which is kind of a dickish move.

[koluft]

When people name their company generic words about their product, that's what happens.

Show some creativity if you want to be uniq.

[r0muald]

A search engine spider may not be able to understand this kind of subtlety though, let alone parody.