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by mrep 3708 days ago
It seems like amazon is using an "all in" strategy which seems to be working out pretty well. They first focused on porting the entire amazon retail website onto AWS which I believe they completed in 2011. They also went "all in" with the service oriented architecture for AWS. Both of these have paid off quite handsomely.

Granted, that hasn't always paid off (we all know how the fire phone turned out), but the wins have definitely made up for the losses.