[eddieroger]

I guess that's one way of doing it, but you're dependent on the quality of said ruthless reviewers, and delivery of the message is separate from the message itself. Personally, I'm more of a "kill them with kindness" guy, so while my reviews would come off as soft by the article's definition, I'd argue that they're just as effective, and my teammates still want to have a beer with me at the end of the day, instead of walking away thinking I have a stick up my ass, which an email about ruthlessness wouldn't necessarily negate.