[pwaring]

I'm a freelance consultant, and I charge for my time rather than per-project (except for very small well-defined projects), so I end up doing planning and execution for some clients. If someone is paying me by the hour/day, I'm happy to jump in wherever they want in the process -- I'll even make tea all day if required. :)

I don't think there's anything wrong with an individual choosing only to do strategy though, in the same way that I only choose to work with certain programming languages. I do think it's wrong to say that consultants should never do execution, unless you have a very narrow view of 'consultant'.

[krmmalik]

I do value pricing and for execution that was always difficult, but i've realised I can do value pricing on the actual strategising that I do, and just time based or project based on the execution my staff will do.