| www.stylefnf.com Stylefnf is a local community marketplace for students, with an emphasis on fashion and furniture. More simply, it’s a website and a mobile app where college students living in downtown Toronto can buy and sell items with other college students. Currently, a majority of students rely on verified Facebook Groups to buy/sell. A minority turn to other solutions (i.e. Craigslist, Kijiji, Etsy, Personal Website). Stylefnf has been built to address 3 key issues for on/near campus commerce: 1. Existing platforms leave much to be desired • As a buyer, Facebook groups provide an inferior e-commerce experience - it is difficult to filter through items (too much junk) and even more difficult to reserve/purchase via messaging - as a result, deals often fall thorough. 2. Fragmented platforms leave individual sellers without an end-to-end solution • As a seller, I need to post daily on 5 different Facebook groups just to reach 20% of the U of T student community - as a result, my items often go unnoticed and unsold. 3. Trust & Safety • As a student, I find it safer to deal with other students on/near campus than strangers - as a result, a minority of students are using Craigslist/Kijiji. We're a couple of University of Toronto kids trying to solve this problem on our campus, and it looks like this is a problem for many other campuses. |