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by LiveTheDream 3707 days ago
Where do you see the ability to break into a market that is heavily driven by peer recommendations?
1 comments

Thanks for the question!

One idea was to incentivize couples who've already had weddings to share their details of their weddings/vendors with us. We in turn we would build and host a wedding web page that the couple can always reference back to. The vendors would be evaluated by the couples there. We've considered even giving them credits if someone in their social circle booked a vendor that a friend has used through our service.

Either way, socially validated reviews/recommendations need to be a big part of this platform.