This is not a good example. Distribution, branding and maintaining retail outlets make most of the cost. Ethiopian farmers can't sell their beans for dollars because:
* They haven't shipped them across the ocean
* They don't have warehouses to store them in
* They don't have a retail store to sell them in
* Nobody knows the quality or consistency of Ethiopian Joe's coffeebeans, but they know that Starbucks is consistent good.
A better example of irrational acting is that: MLB tickets can be sold for hundreds of dollars, even though professional baseball is the most boring thing to watch, we barely have good enough eyes to see what's happening from that far away anyway, and you'll have to pay 2x for anything you eat or drink.
Also Beanie Babies. Buying beanie babies and tulip bulbs was really irrational acting.
* They haven't shipped them across the ocean
* They don't have warehouses to store them in
* They don't have a retail store to sell them in
* Nobody knows the quality or consistency of Ethiopian Joe's coffeebeans, but they know that Starbucks is consistent good.
A better example of irrational acting is that: MLB tickets can be sold for hundreds of dollars, even though professional baseball is the most boring thing to watch, we barely have good enough eyes to see what's happening from that far away anyway, and you'll have to pay 2x for anything you eat or drink.
Also Beanie Babies. Buying beanie babies and tulip bulbs was really irrational acting.