[pluma]

I think business practices which are illegal in many countries because of consumer protection concerns can justifiably be called "dishonest" without any additional qualifier.

The Boston Globe is being intentionally deceptive about the amount they're charging their customers. They're trying to trick people into paying more money than they thought they were consenting to.

You could argue that they'll only "trick" those who don't dig deep enough to figure out the real price, but that's like saying confidence tricks are moral because they only work on naive people.