[majestik]

This article makes the case Apple should have a dedicated Services division.

Pretty sure Eddy Cue runs a division called "Internet Software and Services" which is iCloud/Maps/Siri etc: http://www.apple.com/pr/bios/eddy-cue.html

Article: 0 Fact: 1

[simonh]

Yes, but what Ben is proposing is that instead of being a functional division, it would be it's own business unit reporting it's own profit-and-loss. That might even mean having it's own engineering team, it's own design team, it's own sales, etc, etc. Maybe not all of those, but certainly some of them.