[tehgeekmeister]

my guess is their social situation and their mindset. if they think it's ridiculous to even try, and everyone around them does too, they won't even consider it. if they think it could be worthwhile, but everyone around them thinks it's ridiculous, they still may try, but it's going to require a bit more balls and dedication. but if they think it's a good idea, and even some people around them do as well? that's a big deal.