[force_reboot]

Sexual attraction is a powerful thing. Anyone who thinks they can cleanly separate their emotions from their sex drive is kidding themselves. Tinder is bringing casual sex to people (male and female) who might not have considered it as an option before, so it's going to expose people to unexpected emotions.

[asdgargaw]

Do you think the mechanism described at the end of the article is necessarily sexual though? It sounded like the thing the OP was talking about was more the exotic pressure of suddenly having something whisper in Bob's ear "Alice thinks your cute". If that is surprising information for Bob, and all Bob gets to do is send 1 or 2 texts to Alice, I can understand that Bob will get some kind of acute OCD with respect to those 1 or 2 texts. It seems rational, given their weight. Even more so if Bob is driven by his love drive and not his sex drive.