[nateweiss]

The Boaty McBoatface incident reminds me, with a smile, of a similar incident when Kraft (Australia) turned to the public to name a new variant of Vegemite. The winning name was "iSnack 2.0" which sure seems (at least to me) to have been intended as satire/commentary. Anyway the product launched under that name to much ridicule, before being later renamed Cheesybite.

Interestingly, the name Vegemite itself was also originally "crowdsourced" back in the 1920s [1], so the effort had some tradition behind it. Perhaps "Vegemite" also sounded really silly back then.

I think (but not sure) that it's still for sale in Australia... in any case it is/was delicious, regardless of the name.

[1] http://adage.com/article/global-news/crowdsourcing-wrong-veg...