[thesmileyone]

Blahtherapy has 850 backlinks.

They have 0 Adword traffic - so if they are using paid traffic for advertising it is not at Google.

They monetize their site via Google Adsense though.

My thoughts lead to the conclusion they use organic and maybe blackhat SEO and probably did the old trick of leaving their domain on comments before people got wise to this.

On the plus side they get A LOT of traffic so the demand is there.