[ethbro]

Curious thought experiment:

Wouldn't malicious actors always be able to profitably bid more than legitimate companies for AdWords?

Assumptions: - Illegitimate business models are more profitable than legitimate ones

[bob17]

I recently read that AdWords charges much less if your site is already at the top of the organic search results, or something similar that.

[eximius]

That is a very big assumption that may hold for Browsers but not many other products. And even if illegitimate models are more efficient, a big business can afford a money sink for PR.