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That's sort of like watching a video game cinematic trailer, and saying no post processing was done on the rendered video. That might be true, but it doesn't represent the gameplay, or in this case, the experience of using the device. Most of this video makes absolutely no sense. What messages is the user browsing? E-mails, or some type of Magic Leap messaging system? How is the 3D map of Everest generated, a trail marked out and animated on it, and attached through a message by a child? Or what about the storefront browsing 3D shoes? We could have 3D scanned shoes displayed on the internet at the moment, but no one wants to see 3D shoes, they want to see a few high resolution photos of the actual product. Right now, they're not showing any real world use cases, and just prerendering fictitious interfaces. I feel like this demo is completely out of touch with reality. No one is going to be sending 3D presentation messages. No one is going to be making 3D storefronts. It has nothing to do with technological limitations, they're just not efficient or practical. This demo is trying to show how it can enhance my daily life while browsing messages and content online. So, let's see someone interacting with Gmail, Spotify, Facebook, Netflix, Amazon, etc. Show me why I'd want to use this device and not pull out my phone to browse e-mails or storefronts. |
This is right there with visionary phrases such as "640KB is enough". Probably not going to happen next year though.