Point taken. But when a startup brags about how they're burning $200K+ a year on something they probably don't need to, then follows it up with "we don't want to learn how to be more efficient", a tiny part of me dies.
I didn't feel like the article was bragging, but it would be nice to have a discussion about how many of those services would be redundant in the face of a devOp, vs a devon yearly pay.
It might not be hard, but sometimes it is worth paying someone else to do the boring stuff so you can focus on your core competences.
DevOps isn't easy, but its not that hard.