> Amazon isn't the one perpetrating the scam here....
Not directly perpetrating, but definitely enabling.
EDIT: Worse is that if you think about it, who is getting scammed? Is Amazon paying out more money by people doing all this crazy stuff with books? Probably not. So the scammers are scamming the real authors who aren't getting paid as much as they otherwise would for the real people who actually read their books.
Does Amazon have any obligation to ensure that pages read are real, or verified or whatever? Probably not. But it's definitely bad business, similar to how Google desperately needed to crack down on click bots for Google ads.
I would say its relation to vendor management is shaky at best. I am also curious what you think they should be doing better--I certainly do not waste my time shopping elsewhere on the internet. There is no reason in most cases: it is easier to wait for sales than it is to bargain hunt because everyone else is just as bad as amazon.
Not directly perpetrating, but definitely enabling.
EDIT: Worse is that if you think about it, who is getting scammed? Is Amazon paying out more money by people doing all this crazy stuff with books? Probably not. So the scammers are scamming the real authors who aren't getting paid as much as they otherwise would for the real people who actually read their books.
Does Amazon have any obligation to ensure that pages read are real, or verified or whatever? Probably not. But it's definitely bad business, similar to how Google desperately needed to crack down on click bots for Google ads.