[Nagyman]

I agree with your theory to an extent, however:

> As even the least-tech-savvy becomes more aware of faster ways of accessing the websites

I'm not sure that happens. From observation, people tend to stick to the first way they figured out how to do something on their computer. Searching for "Facebook" from Google is very standard practice. Further, browsers _encourage_ search over direct address input. I've tried to show people many times how to visit sites directly... it doesn't help them so they understandably ignore the advice.

[grandalf]

Also, Google stopped indexing Twitter around the time Twitter started to decline, but Facebook still comes up first for many name searches.