[bendykstra]

You can think of the ads as being like the exposed ducts and conduits of brutalist buildings. They power the site.

[theoh]

Architectural historian here. Exposed services (ducts etc.) are a characteristic of High Tech architecture, not brutalism.

Many non-specialists think brutalism is more broadly applicable term than it actually is...

[sevensor]

Thanks for the clarification! My favorite example in this style is the Digital Computer Lab at the University of Illinois. Until now, I didn't have a word for it.

http://uihistories.library.illinois.edu/virtualtour/engineer...

I really enjoyed the aesthetic effect of the exposed pipes and wire conduits.