[minimaxir]

SYAC: It's Instant Articles. Which is wrong because WaPo ran them when they were first announced awhile ago.

Also, the "The One Thing" headline trope is usually linkbait.

[zackliscio]

WaPo has been running Instant Articles for a while, as have a few dozen partners. What's changed is that with general availability, media distribution is going to change profoundly in the coming months.