[bovermyer]

Is it just me, or are more and more companies starting to use Medium via a subdomain on their site as their official blog?

There's nothing inherently wrong with Sketch's (and others') approach, I just think it's a little odd to choose something unbrandable for a company blog...

[Mtinie]

In many cases it probably is a better business decision than standing up and maintaining a branded blog that only gets updated once or twice a month, tops.

Medium's content editor is nice and simple to use, too.

If it's a busines priority to generate a lot of quality content, I agree with you, a branded offering is probably better, if only for the ability to keep control of the content.

[j_s]

Is there any way to link any of that top stuff back to the company's main site? They start linking at the end of the article ... I wonder how many page visitor decided TL;DR!