[akgerber]

'“Capitalism, Peretti concluded, needs to be constantly producing identities for peoples if the system is to survive,” Matthews writes. “And ten years later, he built a factory to fill that precise need.

Matthews later reached out to Peretti to ask if he felt that Buzzfeed embodies the principles outlined in Peretti’s “Capitalism and Schizophrenia.” Peretti simply responded “lol.”'

-- http://www.critical-theory.com/buzzfeed-founder-responds-to-...