[mcintyre1994]

Websites don't need to be installed, but websites that aren't Facebook aren't where Facebook want their users to go.

I'm wondering whether this is really an Apps 2.0 play but in disguise because apps burnt all their user goodwill a long time ago - and they have a permission request thing too. I don't know anybody who intentionally uses any Facebook apps (or if they even still exist) and I doubt the current top tier companies have building one anywhere on their priority list.

This brings that functionality back to Facebook, not some other website or app, without the baggage associated with the old Facebook app stuff.