Do you often remember stories that are either buried or pushed off to a sidebar? Looking at their home page now, there's one "serious" story at the top. Below that are hundreds of crap stories about celebrities with titles in blue, indicating they're clickable, and a description of the article below. Off to the right, with titles in black and no description, are the "serious" articles. It's clear that they either don't think their users value the serious articles or they can't make enough money off of them, so they deemphasize them. You can hardly blame users for not remembering them.