The whole thing about the "science of viral content" has always seemed like fluffy nonsense to me to make the stakeholders feel like they are part of something "higher brow" and more complex than just a spammy blog.
To be fair though the "science" of anything social always seems like fluffy nonsense made to make spaghetti throwing on the wall seem like methodical, analytical research.
Sure, it is the science of information
processes and their interactions
with the world.
> I’ll accept that what you do is technology; but not science. Science deals with fundamental laws of nature. Computers are manmade. Their principles come from other fields such as physics and electronics engineering.
It's true that most programmers do not do computer science but CS as a science does exist. CS is the study of data structures and algorithms. CS can be viewed as a branch of mathematics but it is much more process oriented than most math disciplines.
Unless they have quantum computers or something completely different that we have not thought of. There's a good chance that our conception of computer science, or even science for that mater, is completely unique in the universe, like a snowflake. Science is merely a model humans use to understand the world around them, with limited success.