[grutalampa]

Who will guarantee that all the individual contracts works flawless? If you hire a wedding Planners, anything that goes wrong you could go direct to him. But, with that binding process, if just one thing go wrong, would be very frustrating as the fiances would have to solve.

[vishalkgupta]

I think your question is about how to manage possible friction between the vendors and the couples. Currently for weddings that have planners (about %20 of them do), people can use the planner to broker discussions. I think we see a world where that planner is largely replaced by software/services. We've also considered having a premium "concierge" to stand in as a wedding planner at the time of the event.