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by cgh 3726 days ago
Well, Image exists and seems to do okay, and the creators benefit to the extent that they are ditching the Big Two (Marvel and DC) in favour of creator-owned. I'm not sure what the exact revenue split is. Image's books don't get huge marketing pushes or movies either.

Re. losses: yes, that's how it works. You do a bunch of work up-front and if it flops, you don't make anything.