[ccustis]

Thanks so much for your question.

The product helps to "democratize" the process improvement activity so that any stakeholder can work on improving process efficiency even if he/she has no knowledge of process frameworks or methodologies or notations. It is storytelling supported by technology to help improve process and workflow. If a person can tell the story of how the process currently works, the product can model that process and give tips on how to improve it.

I've worked for about 18 years as an enterprise architect and process improvement professional and have found that the traditional approach to modeling and improving process is tedious, prolonged and not as flexible and meaningful for most people. I have a PhD in Business with a focus in information systems innovation. I have a wealth of case studies for firms operating below efficiency due to poorly architected processes and have done extensive market research to validate the need for low-cost, no-code, high-ROI solutions in process flow improvements.

The idea involves some natural language processing and artificial intelligence components and I've been working on traditional consulting projects to help gather business rules that can inform the code development.