Imagine you are building a recruiting website and target audience could be recruiters/hiring managers/candidates. What would you ask them in the user survey?
Thanks!
Why in the name of all that is holy do you want to use my recruiting website, as opposed to the bajillions of other established and startup recruiting companies out there?
First this isn't a user survey, as they aren't users yet. That would be different.
I'd start with general questions about how things work currently. You can then use those for improvement metrics.
For recruiters, I'd consider. How long, from first coming across a candidate to deciding to hire them, did your process take on average? How long from first starting to look to deciding to reach out to the first candidate? How long was your process overall? What aspect cost you the most time, if any? (multiple choice with fill in the blank option) What aspect cost you the most money, if any? (ditto).
For Hiring Managers, I'd want to know if things that would be nice to have but aren't required are included in their job listing requirements. I wouldn't ask that directly though.
For Candidates, ask them what bugs them. Ask them about their best interview experience where they got offered the job, vs their best when they didn't, and then the worst for each. I'd ask them what surprised them about working at a company as compared to their impression interviewing there. I'd ask them what they would consider helpful feedback if they didn't get a job.