I subscribe to four publications and fund two nonprofit publications. But let's assume I wasn't willing to pay. We should still stop supporting our own addictions. Especially since the people feeding us junk literally sell changes in our behavior to the highest bidder. This is madness, y'all. Opt out.
Yes, because it doesn't have to be a direct exchange of money.
For example I feed live data to Wunderground, Flightradar24 and several other smaller sites and in exchange they give me ongoing advertisement-free subscriptions to their services.
That costs me a few pence per day in electricity, on top of initial equipment acquisition, but neither of those costs is tied to one particular service. I could change from Flightradar to Planefinder or Flightaware, for example, and receive the same benefits.