Yeah, just out of curiosity I looked at what the current deal was, and that might almost be reasonable if a) I were still going to be using it every day and b) there were still a Mac/Linux version. I wouldn't do a subscription deal it just for personal use, but that's a different issue. But 'positioning' is partly a marketing thing. Not having a Mac version clearly separates the product from Indesign for a lot of users.