[lpbonenfant]

Do swedes get to opt out of this?

[svantana]

It's opt in. In a radio segment the other day they said 6k people have volunteered. Which makes it very much non-random, but still, cute concept.

[roywiggins]

probably a good thing, you wouldn't want most of the calls to be answered by people very unhappy to be cold-called by some random foreigner...

[JshWright]

The fact that they are volunteers doesn't change the fact that it's random, it just changes the set from which the random values are selected.

[hartator]

You have to actually opt in, as an ambassador.

[Zikes]

From what I can gather from the FAQ, it's entirely opt-in. Swedes sign up to be cultural ambassadors.