[angerman]

It probably won't; I can see a child assembling this more easily than building a reprap though. I think the target audience are children and I see this (as their whole lineup) as an educational product and gateway into engineering.

On the one end we have these fully assembled one-piece 3d printer. On the very other end we have DIY with or without a construction kit 3d printer. None of these are really targeted towards kids; this is, I think is.