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by LCDninja
3721 days ago
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> nobody needs expensive watches, but the communicate that you have disposable income I respectfully disagree. Like all objects, watches hold different meanings to different people. For you, it sounds like they are a social signalling mechanism - but not for everyone. For example, if you collect watches you'll appreciate many aspects of these wonderful objects. Take the Omega Speedmaster 105.003 - it's vintage, it's probably expensive, and it looks like your grandfathers watch. I could care less what it signals to others, for me - it's the watch NASA sent to the moon. It's mechanical. It's an object that I love! I wear it because it pleases me to look at it. However, having said that - I now wear an Apple watch for a completely different reason - it's functional. It's more useful than the Omega. Wearing a watch is not about social signalling for everyone. Some people just like watches :-) |
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An interesting example. If they had been assembled under license by a little-known NASA contracted-company in Illinois, would you still be as keen on it?
Until 1979 Soviet cosmonauts used their standard pilot-issue Strela watch, including on EVAs. In the West it was branded and sold as Sekonda[0]. Without the cachet of a luxury brand and extensive marketing it is almost unknown despite being just as functional as the Speedmaster.
http://www.netgrafik.ch/russian_space_watches.htm
[0] The Sekonda trademark was later sold and today has no connection with the original watch