[vishalkgupta]

I think you're on target. The hardest thing here is getting this the incentives aligned here. Our incentives for the couple need to be need to be more focused on ease of use/process, less on being cheaper. We may steer that way in our messaging as we iterate.

On the vendor side, one thought is that we may need to consider being less of a market place and more of a tool that allows couples to quickly iterate and pay for services with any vendor. So the discovery of the vendors could happen outside of our service, and we help with the pain points of initial iteration and payments. Eventually we could open up the market place as an addition to our services.

We're super early, so your thoughts and others are helping us shape our development. Thanks again.