[ac132]

The post wasn't about the "futility" of a/b testing. It's about the costs of a/b testing that are rarely considered. There's plenty of "pro" a/b testing advice in the world that leads startups to mistakenly waste resources on it.

A solid a/b testing process doesn't just happen without time & effort. You need someone smart analyzing user behavior and forming hypotheses as well as a talented design team to develop concepts that test them.

We simply acknowledged the costs of doing a/b testing well and decided our resources are better spent elsewhere.