Sure, but in the article (and your metaphor as I understand it), "heating" and "cooling" refer to the rate of change of the rate of change, i.e. whether the year-on-year increase in rental price is increasing or decreasing. "Hot" (and presumably "cold") would then refer to the YOY increase itself.
I'm wondering whether the clearer metaphor isn't to use "heating" and "cooling" to refer to positive/negative YOY increases, respectively, and "hot" and "cold" to describe the average prices.
I guess "Market still heating up, just not as fast" makes for a less compelling headline.
I'm wondering whether the clearer metaphor isn't to use "heating" and "cooling" to refer to positive/negative YOY increases, respectively, and "hot" and "cold" to describe the average prices.
I guess "Market still heating up, just not as fast" makes for a less compelling headline.