[_ak]

> The majority of traditional online travel websites (e.g. Booking, SkyScanner) work under the assumption that you know where you’re going. But what if you don’t know this?

Actually, lots of online travel agencies and aggregators have a "discovery/inspiration" phase in their overall booking flow. At most you can say that they're not doing it that well because you didn't recognize it as what it is. Or maybe they are doing it well because the user is just led through their flow and gets interested in certain destinations without realizing he's being influenced.

How much research have you done what existing travel websites have done in these regards?

[kuisch]

That's fair. To be clear, we're very much aware of the 'inspiration' features that the existing players offer (e.g. kayak.com/explore or booking.com/destinationfinder.html). Perhaps I could have worded it differently.

I do think there's a significant difference between adding the capability onto your core, legacy product line vs. starting from scratch and making it the central focus, the thing the entire venture revolves around. Most travel agencies are still optimized for conversion (i.e. the bottom of the funnel); not for planning.