[bestattack]

How do you know people want this? Tinder exploded because "lightweight" dating/hookup filled a niche that wasn't served by any of the intense, profile based existing dating sites.

This moves in the direction of more intensity bc you aren't just swiping but, in some sense, agreeing to meet. This isn't necessarily a bad thing - and it may be good because it can absorb some of the Tinder backlash - but I think you need to understand the space and your niche and potential users incredibly deeply.

So, how will you get users?

[hashvin]

Before I started on development on this idea I run some surveys in order understand if people would use this. Not to mislead you I surveys about 60 people and the response was say 45 out of 60 responded that they would use this app, the demographic surveyed was 19-30 singles that have used mobile social platforms like Tinder.

User acquisition is always a little daunting and considering this is a user driven app it is always very important.

My game plan is to: 1.) Target the specific market above via Facebook and other advertising means, primarily people that have moved recently. (Targeting as a social app, not dating as Facebook restricts this)

2) Social Validation - I intend on getting bloggers with long reach in the travel, dating and social genres in our launch cities to talk about the app and give their opinion in order to reach their followers. I expect high conversions in a short time frame from this. (This can go both ways I understand that)

3) I plan to start launching city by city in order to acquire users rapidly in a single market. This is to avoid churn from having a location based app in which users are unable to find enough people near them.

4) I would like to take large communities and target them specifically; for example large corporations, universities and the like. I intend to target them because these potential users are usually going to spend a significant amount of time close to one another and will have a level of comfort with each other which can help drive high activity on the app and organic growth.

If you have any suggestions I would appreciate your input as user acquisition will play a key roll in my success and it will be challenging.

[I-M-S]

In my experience, tactics you mentioned are much easier said than done. You mention launching city by city - what I would suggest is focusing on how exactly you are going to launch in ONE city (the first one). I don't know your financial situation, but I think you are underestimating the costs of organizing even small-scale promotional activities and perhaps overestimating reach of you as an individual and/or willingness of others to share/help (if you have a development team, I can tell you they are mostly not prone of "leaving the building").

See my other comment how to gauge if user interest in interviews is real or hypothetical. Hope this helps!

[hashvin]

Thanks, I appreciate the time taken to give this feedback. Honestly, I expect user acquisition to be very challenging, the industry average cost of acquisition is currently at around $2.50 / user and considering I will be running pre-rev for atleast a year will further stress the company. I am working on a concrete plan of action and am quite sure I can get down COA substantially considering I managed to get it down from another startup of mine from $1.00 -> $0.35 but that was in a completely different market and it was an easier sell.

I will check out your other comment, if you have any suggestions on marketing ideas I would appreciate it.

[thecneu]

Is this available yet? Also I think letz will be easier for the app search engines. There is a lot of Let's * apps out there.

[hashvin]

Not available yet but projected launch this summer. we are currently working on onloading strategy to get users on quickly upon launch.

We saw the same problem you described with alot of Let's we will probably change it. Im on the fence but there are more pros than cons to the change.