[lackbeard]

From what I understand, advertisers aren't paying the users of Brave. Brave is paying the users.

Advertisers pay Brave (just as they would pay any other ad network, I guess?) Brave then slices that money up giving a % to the content publisher, a % to the user, and keeping a % for themselves.

[reustle]

Yeah, but if advertisers pay Brave knowing Brave pays viewers, then the advertisers know they are paying users at the end of the day.