[wolframarnold]

This is actually BMW's second foray into ride sharing stateside. They ran their Drive Now service in San Francisco for a couple of years. It never took off, because there were too few places to pick up and drop off cars, and their all-electric fleet never solved the fleet management aspect, eg charging, etc. Their mobile app also was clunky at best. Coincidentally Drive Now works fantastically well, eg in Berlin, where you can find a car on pretty much every city block. You drive it where you want to go and can drop it off at any public meter. You only pay the distance traveled, in the neighborhood of 0.40€/km. Typical inner city rides work out to a few bucks. It's cheaper and faster than cabs or Uber. It didn't take off in San Francisco, I would speculate comma because they never cut a deal with the city to let them use any parking meter as drop off point.