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by kunai 3730 days ago
ESA and Roscosmos launches are fairly sedate (almost fell asleep watching an Ariane 5 launch), but since the beginning launches managed by NASA have been pretty heavy with theatrics. Someone else mentioned JPL/Curiosity, which is one good example. Let's also not forget the massive cheering crowds at every Shuttle launch: https://youtu.be/OnoNITE-CLc?t=1m24s

The SpaceX hype is just a logical continuation of that, IMO.