[estefan]

> now that's powerful and useful

Maybe, but how could a company apart from FB monetise that?

This seems like a very risky opening for all but a few strong brands ("Get me an Uber to blah blah blah", etc) since they'll have no control over the platform and I imagine be quite difficult to remind users they exist. At least apps have icons to remind users they installed them.

[palakchokshi]

Chatbots like JEEVES will have the same problem that apps currently do: discoverability. But once discovered and installed JEEVES could potentially chime in in a conversation with offer to help e.g. if JEEVES sees friends planning to meet up JEEVES can start by offering to put it on their calendars.