[hackuser]

I'm not a Facebook user. I like to think I'm still well-informed as a professional in the industry - i.e., I understand this major platform - because I know what social networking is about and how Facebook works on a technical level. Am I wrong? What don't I understsand by not being a user?

[sbov]

I say all of this who has been out of the Facebook scene for about 4 years, so things might have changed:

At any given point in time Facebook favors certain integrations more than others. By not being a user you are more likely to waste time on integrations that are less useful than other ones. Before you design Facebook integrations you should become a user and observe these things.

Beyond being a user, unless you're also an active developer in the ecosystem I doubt you actually understand Facebook. There's lots of behind the scenes changes that you won't notice as a user but as someone who relies heavily on Facebook traffic, you will notice. So beyond becoming a user, you should also look at other successful companies and see how they handle integrations to get an idea of where the playing field currently stands.